Welcome to the Intersection of Possibilities
A regional economic development initiative for the cities of El Paso, Juárez, and Las Cruces.
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Where she led, many will follow.
It was an honor and a privilege to work with UTEP and President Natalicio during her time as vanguard of one of our region’s most beloved universities. Her presence had exponential impact that’s impossible to measure and left an indelible mark. Thank you, President Natalicio, for your vision, your leadership, and all that you gave and stood for. Through the efforts and achievements of all the students whose lives you touched, your legacy will live on and you will be missed.
As a testament to just how far-reaching her achievements were, there have been many tributes and acknowledgements. We found this one from the TX Standard especially moving.
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Photography by Joel Salcido
Grammy award-winner Zuill Bailey shares his talent and perspective on the region.
When he arrived in El Paso in 2001, he saw sunsets he couldn’t fathom and his eyes were finally opened to the big picture, Zuill Bailey says of our region which, twenty years later, he still calls home. Listen to the full concert and conversation here.
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Southwest flavor meets art deco style.
The newly renovated Plaza Hotel is the jewel in the crown of downtown El Paso, and it’s now open.
There was great anticipation. It’s been a long time coming, but the wait is over.
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This is where affordable living meets high quality of life.
With an average house cost of under $200,000 dollars, home ownership is very much a reality. This is where your dollar and your desire to explore both go further. And an outstanding climate yields virtually no weather interruptions.
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Curious about education in our region? Let us school you.
Institutions like UTEP (University of Texas, El Paso) and the Paul Foster School of Medicine are leading the way for students in all concentrations, including engineering, healthcare and technology. Partnerships with corporate academies are making our talent pool even more formidable.
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Ruidoso. Hueco Tanks. White Sands. Organ Mountains. You get the idea. It’s pretty out here.
If you’ve never lived in the Southwest, you probably don’t know what you’re missing. But if you’re from this neck of the woods, you know that few things are as beguiling as a desert sunset. And those, of course, happen every day. They’re just one of the many natural gifts that make our region unique, well-poised and ideal for comfortable, modern living.
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Three sports teams in five years, but who’s counting?
There was a time when collegiate football games at the UTEP Sun Bowl were the main athletic attraction here in El Paso. They’re still a huge draw, which we love and always will. But we love sports so much, it was only a matter of time before we expanded our franchises to accommodate a greater need. Not one, but two major soccer clubs and a minor league baseball team provide seasons of entertainment. And there’s more on the way.
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“If I were a tech company, where would I want to be?” Seems like a reasonable question to us.
Incubation. Acceleration. Technology innovation. It’s all happening here. With Technology Hub in Juarez and the Hub of Human Innovation in El Paso, as a region, we’re squarely at the front of the new tech revolution, well-situated to become the next Silicon Valley. Both facilities draw huge crowds of makers, thinkers, designers, and the intensely tech-minded each month for seminars, learning and design think technology. Don’t take it from us. See for yourself.
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Bosch. ADP. Prudential. They’re already here. So when you arrive, you’ll be in good company.
Most people have no idea how many well-established brands and well-capitalized start-ups operate in our region. It’s a well-kept secret. Commercial, mixed-use and industrial real estate is affordable. The infrastructure is already in place. Traffic is low. The cost of living is a fraction of that in other major cities. In a nutshell, this is a great place to do business.
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Beacon Hill Studios produces Khalid’s first album, and, ever since, the hits keep on coming.
Everybody loves an underdog story. This has got to be one of our favorites. Small-town kid with a smooth voice and soulful style makes it big, taking home a Grammy, no less, his first time out. Gotta love it. But it doesn’t stop there. On the heels of Khalid’s success, there is a long line of visual and performing arts talent working hard, not just sitting back and waiting for their breakout moment, but taking steps toward building that star-studded future.
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Juárez maquiladoras quickly pivot during COVID-19 pandemic to begin manufacturing medical devices.
When people think supply chain management, they often think China. But suddenly that may be changing. The recent COVID-19 pandemic has businesses large and small rethinking a lot of things and, during this reevaluation period, Juárez, in part due to its strong, flexible, binational workforce and tremendous manufacturing prowess, has become an unlikely hero.
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“The talent in our region is the greatest selling point.” —Shawn Ollis, VP Operations, Prudential.
“Hear what others have to say.”
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The numbers speak for themselves.
With stats like these, it’s obvious why our region is the powerhouse that it is. If you’d like to take a deeper dive into what El Paso, Juárez and Las Cruces have to offer, we’ve got you covered.
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We're glad you're here. It's our pleasure to share even more.
Want a quick yet comprehensive overview of our region? The pocket tour, as it were? Something that gives you a true sense of what it’s like to live and conduct business here? You’ve come to the right place. Here it is in an action-packed, stats-tastic five minutes. We’re fairly certain you’ll learn a little something and you won’t be disappointed.
Location
Three cities. One region. One shared vision.
If you’re not familiar with where we’re located, you certainly should be. Our geo-strategic corridor has long been a gateway for trade and innovation. Here, with a population of 2.5 million, thrives a rich and authentic mix of Mexican and American tradition. Connected by proximity, lifestyle, work ethic, and boundless optimism, we are collectively redefining the urban economic landscape. Plus, our region’s demographics truly reflect where the general population is headed, making us the place for monumental strides in multiple industry sectors.